Marie-Laure Traux-Binsse becomes again majority shareholder of the Marie-Laure PLV Group

Thursday, 24 March 2011

Marie-Laure-Traux Binsse bought the shares held by Argos Soditic in  the capital of the Group she founded in 1982. The Marie-Laure PLV  Group is a European specialist in Point of Sale Advertising.

Marie-Laure-Traux Binsse:
"I wanted to come back to an industry I know well, and work with teams I really appreciate. The 2009-2010 period was difficult for all players in the indutry, but currently we are witnessing a new dealing of hands. There are places to be taken by an industrial complex such as ours, which has developed in a balanced way in France and abroad, and has in planning sound development projects in both Asia and the United States. Given the investments already made in industrial green building standards in our factory of 20,000 m2 at Nogent-le-Rotrou, the significant reserves of land we have to continue our industrial deployment, we now have a unique competitive advantage in the face of increased environmental and societal demands. It is an expectation of our major clients. Respecting the environnement is the theme of our new development. "

Gilles Mougenot, Partner at Argos Soditic:
"Since our arrival in 2007, our primary role was to participate in  the group’s industrial reorganization. Today it is done, and the group is getting to a new stage in its development. When Marie-Laure- Traux Binsse - which had remained a minority shareholder with us -  announced plans to actively pursue this new development, we found that this was the solution that was needed for the company, its customers, shareholders and employees."

The Marie-Laure PLV Group
The Marie-Laure PLV Group is one of Europe's leader in Point of Sale Advertising. With a diversified portfolio in the luxury sector, the  
Cosmetics (Selective Distribution - Pharmacy or Mass-Market Retail) and Automotive, Marie-Laure PLV employs over 300 people worldwide.  
Marie Laure PLV grew for almost 30 years by providing a comprehensive response to its customers: Service Creation / Engineering and  
Studies / Multi material production: plastics, cardboard, metal ...

The Marie-Laure PLV Group is regularly awarded for the quality of its products. During the 22nd Oscars CosmétiqueMag, held at the Pavillon  Gabriel in Paris on May 30 2011, Marie-Laure PLV Merchandising received the POS Oscar for the Lady Million by Paco Rabanne campaign and was nominated for the AGNES B Tour.