Podium and immersive scenography for the Benemart virtual supermarket concept: a Marie-Laure Shop Fitting Solutions project that combines creativity and technology, for an attractive and engaging customer experience in the Sephora store on the Champs-Elysées, Paris.
The girly, fifties-style décor is eye-catching, engaging and perfectly reflects the brand's universe:
- Finely finished materials and panelling: production in pink lacquered MDF and white melamine, covered in vinyl printed in a tile pattern with glittered joints. A pink checkerboard floor in printed lino harmoniously completes the podium.
- Luminous ambience: integrated LED ribbons to enhance Benefit beauty products and their original packaging, which reminded food products codes.
- Total customization of accessories: a cash register, a shopping cart, a mini-fridge... Customization in the brand's colors is carried through to the smallest detail.
- Video and interactivity: a video is constantly shown on the screen integrated into the aluminum structure. When the customer presses a button, it triggers the content dedicated to that product.
On the back of the mural, a vertical screen continuously broadcasts the animation's advertising video, alongside dummy merchandising on shelves.
