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BENEFIT PODIUM BENEFIT AT SEPHORA CHAMPS-ELYSEES

PODIUM

Podium and immersive scenography for the Benemart virtual supermarket concept: a Marie-Laure Shop Fitting Solutions project that combines creativity and technology, for an attractive and engaging customer experience in the Sephora store on the Champs-Elysées, Paris. The girly, fifties-style décor is eye-catching, engaging and perfectly reflects the brand's universe: - Finely finished materials and panelling: production in pink lacquered MDF and white melamine, covered in vinyl printed in a tile pattern with glittered joints. A pink checkerboard floor in printed lino harmoniously completes the podium. - Luminous ambience: integrated LED ribbons to enhance Benefit beauty products and their original packaging, which reminded food products codes. - Total customization of accessories: a cash register, a shopping cart, a mini-fridge... Customization in the brand's colors is carried through to the smallest detail. - Video and interactivity: a video is constantly shown on the screen integrated into the aluminum structure. When the customer presses a button, it triggers the content dedicated to that product. On the back of the mural, a vertical screen continuously broadcasts the animation's advertising video, alongside dummy merchandising on shelves.
Field :
Shop Fitting
Type :
Podium
Materials :
MDF - LAQUE - STRATIFIÉ - TISSUS - LED